Run a brand tracker
like the Fortune 500slike the top brandslike the market leaderslike the pros
do.
We track awareness, consideration, preference, and more — using vetted consumers and a proven methodology.
Dashboard Metrics
Brand tracking has never been easier
How it works
Tell us about your brand
Share your brand, category, and competitors. We'll take it from there.
Tell us about your brand
Share your brand, category, and competitors. We'll take it from there.
We handle the research
We source and screen verified consumers from your target market. Results start coming in within days.
We handle the research
We source and screen verified consumers from your target market. Results start coming in within days.
Your dashboard is ready
Metrics, trends, and plain-English recommendations — waiting for you when you log in.
Your dashboard is ready
Metrics, trends, and plain-English recommendations — waiting for you when you log in.
See your brand health at a glance
We track every stage of the funnel and show you exactly where your brand stands — updated with each wave.
Aided Awareness
0
Consideration
0
Preference
0
Usage
0
NPS
0
Brand Funnel — Acme Corp
Aided Awareness
+32 pts
since 2020
Brand Associations
Your Strongest Associations
74%
+19 vs avg
Easy to Use
72%
+15 vs avg
Trustworthy
67%
+14 vs avg
Innovative
End-to-end project management
Expert Survey Design
We build your survey using proven brand-tracking methodology — no research background needed
Managed Fieldwork
We handle panel sourcing, quotas, and quality controls so you get clean, reliable data
Full-Funnel Metrics
Awareness, consideration, preference, usage, and NPS — all tracked automatically
Trends & Benchmarks
See how your brand moves over time and where you stand against competitors
Live Dashboard & Reports
Interactive charts and plain-English insights — no waiting for a deck
Export & Share
One-click CSV exports and team sharing built in
A Team That Knows Your Brand
Have a question about your results? Need to tweak your survey? We're always available to advise — like having a researcher on your team.
When teams bring us in
Before Launch
We lock your baseline
Launching something new? We'll measure where you stand before you spend.
After Campaign
We prove the lift
Did that campaign move the needle? We'll show you exactly how much.
Quarterly
We track momentum
We run the same study each quarter so you can see how your brand moves.
Board Meeting
We prep the numbers
Need a brand update for leadership? Your dashboard is always ready.
Why teams switch from traditional research
The old way
Traditional Agency
$50K+ /year
- 6-8 weeks to first results
- Static reports
- Limited customizations
- Manual fieldwork coordination
- Endless meetings
- Long contracts
The better way
Beacon
Fraction of the cost
- Results start coming in within days
- A researcher designs your survey
- We manage fieldwork end to end
- Live dashboard — always up to date
- Customize questions, brands, and attributes
- Hands-off or hands-on — your call
- Cancel or pause anytime
What's included with every wave
- We design your survey using proven methodology
- You customize questions, attributes, and brand lists
- We manage fieldwork, quality controls, and quotas
- Your live dashboard with interactive charts
- We track trends across waves with competitor benchmarks
- One-click CSV exports whenever you need them
No long-term contracts. Pause or resume tracking anytime.
Frequently asked questions
Results start coming in within days of launch.
Hundreds of verified consumers per wave. We tailor the sample to your target market.
Real consumers from vetted panel partners. We screen every response for quality.
Absolutely. We include up to 4 competitors in every wave. More can be added.
Yes — we keep the methodology identical so your trends are reliable.
One research cycle. We run the same study, you get fresh data. Think of it as a quarterly check-up for your brand.
Fully encrypted at rest and in transit, with least-privilege access controls.
Yes. No long-term contracts, no cancellation fees.
Not at all — that's what we're here for. We handle the methodology, you focus on the insights.
We run dedupe checks, attention screeners, and response validation on every single wave.
Ready to meet your research team?
Tell us about your brand. We'll handle the rest.