Run a brand tracker like the pros do.
Track awareness, consideration, and preference over time—using real consumers and a repeatable methodology.
600+ completes per wave. Competitive benchmarks included.
Dashboard Metrics
Trends Over Time
AI Insight
Your brand awareness increased 12% after the Q3 campaign. Consider doubling down on social channels.
How it works
Tell us about your brand
Enter your brand, category, and competitors. Takes 2 minutes.
We survey verified consumers
600+ verified responses from your target market. Results in 5-7 days.
Get actionable insights
Clear metrics and AI-powered recommendations. No data science needed.
What you get
Funnel Metrics
Track awareness → consideration → preference across waves
Trend & Momentum Tracking
See how your brand position changes over time
Competitive Benchmarks Built In
Know exactly where you're winning and losing
AI Insights
Plain-English recommendations, not statistical jargon
Team Sharing
Share results with your team in one click
Export Ready
Slides and reports your CMO will actually read
Built on established brand-tracking measures
600+ verified consumer responses per wave
Unaided/aided awareness, funnel metrics, brand attributes
Quality controls: dedupe, attention checks, panel validation
Security: encryption at rest and in transit
When to run a tracker
Before Launch
Lock a baseline
Launching something new? Measure before you spend.
After Campaign
Prove lift
Did that campaign move the needle? Now you'll know.
Quarterly
Track momentum
See how your brand position shifts over time.
Board Meeting
One slide summary
Give leadership the numbers they're asking for.
Built by domain experts who've run brand trackers at scale.
Used by teams in CPG, retail, and SaaS.
Why teams switch from traditional research
| Traditional Agency | Beacon | |
|---|---|---|
| Cost | $50K+ per year | $500/mo + $3K/wave |
| Time to results | 6-8 weeks setup | 5-7 days |
| Reporting | Static PDF reports | Live dashboard + AI insights |
| Process | Sales calls & contracts | Self-serve, no commitments |
What's included with Beacon
- Survey + fieldwork management
- Executive-ready dashboard + PPT export
- Trends across waves + competitor benchmarks
No long-term contracts. Pause or resume tracking anytime.
Simple pricing breakdown
Platform
$500/month
Survey fielding
$3,000 – $5,000 per wave
Frequently asked questions
5-7 days from launch to results.
600+ verified consumers per wave.
Consumers from vetted panel partners, verified via quality checks.
Yes, up to 5 competitors included in every wave.
Yes—repeatable methodology is the core value of brand tracking.
One survey cycle tracking your brand metrics. Same questions, new data.
Encryption at rest and in transit. Least-privilege access controls.
Yes, no long-term contracts required.
Not at all. We handle the methodology.
Every wave includes dedupe, attention checks, and response validation.
Ready to run your first tracker?
Your baseline is the hardest part. We make it easy.